Cucinelli jacket in Christmas campaign
‘When I was 24 years old, I was hired as a model by a sportswear company located near my house; it was a leading company in the global ski and tennis sector. I used always to dress well, read fashion magazines and stay updated on the latest trends. In this way, I gradually moved towards the future, and at the age of 25, I made my decision: I wanted to create colored cashmere sweaters, exclusively for women, in line with contemporary style. I had the impression that it was a very innovative idea. I was firmly convinced of the idea of producing high-quality garments that reflected Italian craftsmanship and manual skills, items that were certainly expensive but not excessively so, designed for a market segment called “absolute luxury”. I’ve always believed that to do something special you have to focus on a single project that is your lifelong dream.
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