LEGO x FIFA World Cup 2026: Ronaldo, Messi, Mbappé and Vini Jr. as Minifigures
Four of the biggest names in football history. Turned into LEGO minifigures.
Ahead of the FIFA World Cup 2026, LEGO has launched 'Everyone Wants a Piece' — a campaign featuring Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vini Jr., each revealed for the first time as LEGO minifigures.
The campaign was created by Our LEGO Agency in collaboration with Wieden+Kennedy Amsterdam. The hero film was directed by Dan French through Stink Films.
Watch the campaign with interactive cards
We created a VidLink for this ad — clickable cards appear at key moments, linking to each player's set, the official LEGO trophy replica, and more.
Watch the interactive version on VidLink
What LEGO is doing here
LEGO Editions is a new platform designed to connect young people with their icons. The football lineup includes:
- Four 'Football Highlights' sets — visual snapshots of each player showcasing their legacy, on-pitch heroics and signature style, complete with hidden Easter eggs for fans to discover.
- Two 'Football Legend' sets — display-scale figures of Cristiano Ronaldo and Lionel Messi.
- A 'Celebration' set — 3D wall art featuring Messi in his signature victory pose and iconic Number 10 striped jersey.
- The official FIFA World Cup trophy replica — seen being built by the footballers in the hero film.
Why this matters for video
Every product shown in this campaign — every set, every minifigure, every Easter egg — is a moment worth linking to. That is exactly what VidLink does.
Traditional video is linear. You watch, you forget, you never find the product page. With VidLink, each moment becomes a clickable card. The viewer sees a LEGO set they want, taps the card, and goes straight to it.
This is what shoppable video should look like. Not overlays that block the content. Not links buried in a description box. Cards that appear at the right moment and disappear when they are not needed.
The players in their own words
Kylian Mbappé: "This LEGO set tells part of my story, but above all it captures the energy and creativity that make this sport so special."
Cristiano Ronaldo: "It's not every day you get to be transformed into a LEGO set. I'm looking forward to seeing fans from all over the world discover my story by building this LEGO set."
Lionel Messi: "I love how these LEGO sets bring my on-pitch moments to life in a fun and imaginative way."
Vini Jr.: "Seeing my style captured in LEGO bricks is truly exciting. Just like on the field, these sets allow fans to explore new moves and celebrate the energy of the game."
Try it yourself
Add clickable cards to any video. Create your first VidLink for free.