Who Diana Actually Is
Diana is 31. She's a tattoo artist and ceramicist working out of Toronto. She grew up in Inner Mongolia, China, moved to Canada in 2013, and spent a year on exchange in Scotland — which she says changed her life.
She started tattooing in 2022. That's one year after finishing a master's degree in sustainability management. Not the most obvious pivot. But she's also someone who cares deeply about the environment and social justice, so in a way it tracks — making things with your hands, on your terms, for people who choose to come to you.
This video is nine seconds. She's reintroducing herself to a growing audience. What she says in those nine seconds is less interesting than what she's wearing and what she's holding — because those things tell you a lot about the taste level she's operating at.
The Shoes: Maison Margiela Tabi
At her feet: the Maison Margiela Tabi Mary Janes.
If you don't know the Tabi, it's Margiela's most recognizable silhouette — a split-toe shoe that looks like a hoof, borrowed from the Japanese tabi sock. It has been around since 1988 and it has never stopped being divisive. People who love them, love them hard. People who don't get them, really don't get them.
The Mary Jane version specifically sits at the intersection of feminine and strange. It's a shoe that reads soft from a distance and then stops you cold when you look down. For a tattoo artist and ceramicist who built a following on visual identity — it makes complete sense. This isn't someone wearing them because they're trending. This is someone who has taste that predates the algorithm.
They're not cheap. But that's not really the point.
The Jacket: Arc'teryx Technical Shell
Over whatever she's wearing underneath: an Arc'teryx shell jacket.
Arc'teryx is a Vancouver-based technical outerwear brand. Their shell jackets are built for mountains — Gore-Tex, sealed seams, serious weather protection. They're also worn constantly in cities now, not because people are lying about going hiking, but because the construction is genuinely that good and the silhouette has landed in a particular corner of the internet that values function and form in equal measure.
Diana is based in Toronto. Winters in Toronto are real. So there's a practical argument here too.
But the combination of a technical Arc'teryx shell and Maison Margiela Tabis is a specific aesthetic statement. Technical and sculptural. Outdoorsy and avant-garde. It's the kind of fit that gets screenshotted. Which is probably why people are showing up to her page in the first place.
What She's Reading: Kitten by Stacey Yu
She's holding a copy of Kitten by Stacey Yu, published by Penguin Random House.
Stacey Yu is a Chinese-American artist and illustrator. Kitten is a picture book — but describing it only as a picture book undersells it. It's a book about a small creature trying to understand its place in a large world. The illustrations are spare and quietly emotional. It has found an audience well beyond children.
For Diana — artist, environmentalist, someone who grew up in Inner Mongolia and rebuilt her life twice over in new countries — it's a meaningful choice to hold up. She didn't mention the book. She didn't explain it. It was just there.
That's how taste works. You don't always narrate it. You just carry it with you.
Why Shoppable Video Matters Here
Diana's video is nine seconds long. In those nine seconds, three real things appear: shoes, a jacket, a book. All three have a story. All three are worth knowing about.
Normally, none of that is clickable. A viewer who wants to find the jacket has to pause, screenshot, reverse-image search, and probably give up halfway through. Most of them do give up.
VidLink fixes that. You tag the moment the jacket appears, the moment the Tabis are visible, the moment the book comes into frame — and a viewer can go straight there. No friction, no guesswork. The video becomes useful in a way it couldn't be before.
For creators like Diana, whose whole identity is visual — what she wears, what she reads, what she makes — that's not a small thing. It's the difference between a video people admire and a video people act on.